CBP’s ruling gives automakers and importers a useful valuation marker for connected-vehicle services, holding that post-importation license fees for cloud-based navigation and content features were not dutiable additions to the value of imported passenger vehicles. The decision turned on the separation between the vehicle sale and the optional SaaS arrangement: the payments were made after U.S. sale, for consumer-facing content services, and were not a condition of the vehicles’ sale for export.
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